This aspect of wedge design could help you make effortlessly clean impact.
When you’re trying to hit accurate iron shots more easily and more often, you need to have a look at your lie angle.
There’s many ways to remove the frustrations caused by your worst misses. There’s a way to tighten your dispersion pattern.
What if there was a way for less experienced golfers to get closer to perfection more often?
You don’t have to limit yourself to #7 iron or less.
Knowing the answer to this will save you shots, and shocks.
One of the quickest ways to drop shots off your scorecard is to take less putts.
Even as we age, working on mobility and rotational strength will translate into swing speed.
Don’t start the new year without a “grip check”.
Get the fundamentals right BEFORE you start investing in equipment solutions.
A more satisfying playing experience could be one fitting away.
There’s no such thing as “not good enough” for a fitting. This is a gift that’s available to all golfers.
Your shaft material plays a critical role on your journey to ball-striking consistency.
Game a shaft that combines speed and stability to level-up your ball-striking.
Your shaft kick-points influence your launch angle and ball-striking quality!
The right shaft flex helps you optimize your launch conditions and flex on the competition.
To get the best out of your swing, we need to match it up with a shaft that’s right for you.
Find more wedge play consistency by gaming clubs that promote ball-first contact.
Shifting your low point can help us take your iron play to new heights!
With a positive angle of attack and a low point that’s behind the ball, your driving will be on the up and up!
Gaming equipment that reliably delivers the ideal low point for each club delivers greater ball-striking consistency.
We’ll teach you about low point and how to optimize it so you can optimize your ball-striking and maximize enjoyment!
A single degree of lie angle could be the difference between hitting the green or disappearing into the bunker.
More distance is all about generating just the right amount of spin.
Confidently square your face at impact and go flag hunting!
Quality contact is at the center of every long drive and golden tee-shot moment.
Putting with the correct lie angle makes it a lot easier for you to stroke your putts down their intended target line.
Is your putter weighing you down? Find the right putter head for your stroke and drain more putts.
Putting precision starts with a putter length that complements your physical stature.
Increase your putting consistency with a putter that complements your putting stroke.
Face angle at impact is one of the most influential factors to your accuracy off the tee.
Trusting your driver face to square at impact is key to finding more fairways.
Playing with correct lie angles will help you unleash your full distance potential.
Once we’ve found your ideal iron lie angle you’ll enjoy sharper accuracy and find more greens.
This is where lie angle becomes especially important.
Sometimes it’s not your swing that’s causing your slice.
A single degree of lie angle can be the difference between a birdie opportunity and a pressure par putt.
Get your lie angle right and you’re better positioned to enjoy your entire iron set.
Once we’ve found and fitted you with the right putter, you’ll find more joy on the greens.
Make sure your wedges are giving you all the spin and control possible so you can have more fun and shave more shots.
Play a golf ball that performs just as you want it to, so you can tee up with confidence.
Consistent strikes may be a quick and easy re-grip away.
Playing with the correct lie angle makes it easier for you to take full advantage of clear scoring opportunities.
Being a better lag putter takes the pressure off your approach. But lie angle and arc must be taken into consideration
If you’re chasing more distance, you need to pay attention to your ideal spin rate.
We need to make sure you’re playing with a shaft that’s making it easier for you to square the face at impact.
Loft, launch and swing speed are all connected. Let’s find out if you have any disconnects that are preventing you from hitting longer drives.
A driver shaft with the right weight can help you unlock extra yards.
The real reason for missing greens could have less to do with club selection, and more to do with club fitting.
Give yourself the gift of straighter drives and more fairways found from the tee.
With the right clubs, fitted for you, we can launch your game to the next level.
Is your launch angle helping or hindering your distance?
Get fitted for a set of irons that take your approach play to new heights.
Increase your ball speed, smash it further than ever and enjoy data-driven delight.
Now you have it, don’t waste it.
Play a ball with a cover that complements your game.
Front to back, sweet to fat.
Find your ball compression sweet spot to take your game further than ever.
Feelings matter as much as the result.
Beneath the layers lies a ball that performs just how you want it to.
The answer seems obvious.
Dimple-count affects ball flight. Count on a ball that’ll raise your game.
Small fitting adjustments can make a big difference to your playing experience and performance.
More distance. More fun. Lower scores. You can have it all!
There’s a reason someone has ground it out for you.
Bad swings happen. With the right equipment, all is forgiven!
What if it is the tools that should be blamed?
Banish those thoughts of inferiority - you’re good enough!
Does your short game lack bite?
Some challenges for your fuller wedge shots?
Keen to put a new driver in the bag? Make it a painless process.
Hybrids offer an easier way to cover longer distances, but should you replace your long irons?
Most shots hit during a round are inside 100 yards, filling any gaps in your set from this distance will make scoring a lot easier.
Do you struggle with the gap between your #5-iron and #3-wood? Here are two great options to fill that gap.
By approaching your set of clubs as a group of yardages we can help you fill any distance gaps.
Experience more exhilarating moments on the greens by playing with equipment that fits you.
The vertical gear effect produced by this face strike location is a real distance killer.
Your club face strike pattern could be the key to us removing the hook shot from your game.
If a stubborn slice is ruining your experience, we need to assess whether horizontal gear effect is the cause.
The “gear effect” could make a 20-yard difference to your drives.
Take our putting benchmark challenges and find out.
Going the distance off the tee is important, but going the distance on the green is essential.
No more surprise misses. Here’s where squaring the face at impact is especially important.
The smallest club in your bag can have the biggest impact on your game.
While loft impacts your launch angle and distance, there’s more to it than just the degrees of loft on your club.
When it comes to getting you further down the fairway, there are a number of areas we can exploit.
Larger hitting zones are making it easier to increase your smash factor. Find out why that matters for distance.
There’s a way to improve your control around the greens without changing your swing or setup.
While longer drives can shorten your approach and improve your playing experience, being on the fairway is just as – if not more – important.
The correct lie angle is important for all your clubs, but it’s critical for your higher-lofted scoring clubs.
From anywhere inside the scoring zone, there’s a wide variety of potential shots to play. Are your wedges giving you all the options available?
The numbers on the sole of your wedges don’t tell the full story.
Do you know how difficult golf is, if off the tee you’re barely reaching 215 yards? You do?
Isaac Newton allegedly lay about under a tree. We invest in balancing the physics of four factors for you.
Here are some simple exercises to bring home an understanding of what impacts feel, rhythm, and speed.
Golfers swinging under 85 mph with their driver should please come and see us.
Get your shaft weight right and timing could come easier.
There’s something more important to distance than clubhead speed.
A shorter shaft could make it easier for you to square the clubhead.
A fitting decision that could transform your tee shots.
If you often fall short of the distance you know you’re capable of, the problem could be the piece of graphite between your hands and your clubhead.
You set up perfectly and pulled off a great swing, yet you still pushed it and missed the green. The problem could be your iron.
Many golfers are losing distance off the tee without even realizing it. Are you one of them?
These two fitting aspects of your setup can make your long irons much easier to hit.
Once we check off these three items on your fitting checklist, you’ll be hitting better iron shots and finding more greens.
Playing with the latest iron technology is only the first step to hitting better approach shots. There are other important steps we need to take.
With so many iron fitting options available, it may seem impossible to find your perfect match. But we are here to show you that it's possible. That golf can be easier.
By making sense of these two crucial fitting components, we’ll sort through the options and find your perfect iron setup.
Once we know the answer to these questions, you’ll have the perfect distance package.
Finding the fairway from the tee box is about fine margins at impact with your driver.
Backspin generates lift for your golf ball, but how much is too much for you?
Which of these two golfers do you think drives the ball longer and more accurately?
It is possible to drive the ball further without increasing your swing speed.
This small driver improvement could help you take a shorter club on your approach.
Looking for a 250 yard+ tee shot with an average swing speed? Launching it higher will help. But how much higher?
This fitting component could be the foundation for making your golfing New Year resolutions a reality.
Where should your priority be when you think about ‘distance gapping’?
In fact, we would rather you went a little slower and tried to emulate the LPGA Tour. Your experience would be so much better.
We want to help you hit more good shots. You’ll enjoy the feeling of solid contact more often.
What if we could add 41 extra yards to your tee shot without you swinging the slightest bit harder?
We keep reading that the fairway wood is dead, but it's not even a relevant debate.
If you think that over a 1,000 variations of any single golf club is a lot; how many variations of a golfer are there?
We can all see the impact of age on tee shot performance. It can be dramatic. Yet Hale Irwin’s statistics are startling. Why?
Hybrids emerged at another time when a #5 iron wasn’t a #3 iron in disguise.
Hitting at a small target from a distance is already difficult enough. It could be easier with no effort.
Do you think or believe that you’re worth it?
Several studies around the world by different organizations have produced some startling tee-shot performance data.
Why do they mislead us? Why not have a ‘truth’?
It’s not just the loft and center of gravity that impact your launch angle.
Four models of a driver can all create different launch angles.
The laws of physics demand that we make sure the launch angle and spin rate of your golf ball maximize the return from your ball speed.
There is nowhere that your DNA is more apparent than on the tee box.
One manufacturer’s ‘stiff flex’ shaft is another manufacturer’s ‘regular flex’ shaft. So how do you know which is right for you?
Even when lofts are equal, CoG has a big impact on the type of ball flight you’re getting.
With so many iron loft options now available, you need some direction before making a selection.
There are big iron loft differences between manufacturers. That has implications for your game.
The 50-foot Challenge is a great way to see if your putting stroke and your putter are working together well.
Hitting good wedge shots without making perfect contact is possible. But there’s a catch.
Too much putting loft makes consistently getting the ball to the hole more difficult than it should be.
Are you making half of your round more difficult than it should be?
You might have too little dynamic loft in your putting stroke.
You want to be able to play every type of wedge shot with full control.
It’s not spoken about enough, but putter loft massively affects your distance control and accuracy on the greens.
It’s not spoken about enough, but putter loft massively affects your distance control and accuracy on the greens.
There are certain aspects of your club setup that can be easily changed to improve your golf.
Smash Factor, a measure of energy transfer, is a big part of how far you hit the ball.
These two things that have a massive impact on your distance.
Increase the number of holes you finish with the satisfaction of a solid two-putt or even a birdie.
What clubhead speed has to do with it.
1mph of ball speed adds 2 yards of distance. And a lot can happen in 2 yards.
The trio of impact factors that help you go the full distance.
The right setup will help you experience more magical moments on the course.
Your wedges could be the reason your handicap isn’t lower.
Where you make impact with the golf ball has a massive impact on distance and ball flight consistency.
When you’re facing at least 9 scramble situations per round, you need sharp grooves.
Perfect ball striking means nothing if you don’t consider the situation.
Distance control with your wedges shouldn’t be a guessing game.
Sharp wedge grooves can be the difference between a 14-foot putt and a tap in.
Get your lie angle right, and you’re better positioned to enjoy your entire iron set.
Forgiving irons are even more of an advantage when your lie angle is correct.
Fast iron faces become even faster when you’re square at impact.
But there’s another weight in your setup that’s just as important.
How to get the most out of modern iron technology.
Get your shaft weight right and timing could come easier.
There’s something more important to distance than clubhead speed.
A shorter shaft could make it easier for you to square the clubhead.
A fitting decision that could transform your tee shots.
Face angle at impact is 85% of golf ball direction. So how do we make it easier for you? What tricks do we have?
It’s a simple objective that we make horribly complicated.
Golf balls don’t have a mind of their own, but they are programmed differently.
It might react quickly, but it doesn’t think for itself.
Experience more green side thrills by adding spin and control to your short game.
When you arrive at a golf club rank 1, 2, and 3 what’s most important to you
Are your shafts the right length for you?
Everyone is different and everyone balances the different reasons to play the game. How do you balance them?
The right driver shaft weight adds distance and accuracy to your tee shots.
There is a way to gain confidence, add certainty, and make more magic on the course.
Golf is random enough at times, so here’s a reminder of how to add certainty.
Do not settle for the occasional moment of magic. Make more magic.
You’re doing so much more than buying a new set of irons. How much better is it standing over the ball with confidence?
There are many aspects to a Fitting for better approach shots. Distance and accuracy are obvious. Stopping power is another.
We fit you to make it easier to make square contact. But when you don’t we can still help.
Club makers believe that most golfers experience a breakdown in consistency at 37 inches.
First, start with the result you want. If its more magical moments, we have the answer.
For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball makes a really big difference.
For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball makes a really big difference.
While we’re all looking at new Drivers to add distance, a small adjustment in how you use your current Driver helps you go ‘huge’.
Most golfers are unaware of just how much too much or too little spin is robbing them of distance.
Too many golfers think that a fitting is for the very best players.
How does a 2mm change in a Driver CG change 5 to 8?
It sounds dramatic, but its true. However, most of you miss out.
You don’t have to be a physics expert, but the location of your Driver’s center of gravity matters a lot to you.
Just three small steps to take to save 5 shots (possibly more) every round.
If just 1 inch in putter length and 2° correction on face angle turns you into a wizard on the greens, wouldn’t you be interested?
On Tour they get into a great position to sink putts time after time. But their putter length is set to make that a comfortable setup. Off-the-shelf putters are not.
From 6 feet, if your putter face angle is just 2° open, then you miss.
Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want to become an accurate wedge player.
Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want to become an accurate wedge player.
Do you lack confidence controlling distance with your pitch shots?
If you can control your distance, you create more
The biggest group of our golfers should be using every advantage there is to make ball striking easier.
If your handicap is between 10 and about 15 to 18, then use technology to change your magic number.
Sometimes you wish you had one, at other times you’d prefer the other. So have them both.
The very best ball strikers playing for money take advantage of anything that helps consistency. Should you?
More golf is played from 100 yards in, than on the rest of the course. So how do you stand on two important questions?
You probably have between 12 and 16 opportunities in every round to turn this into a moment of magic.
Your fairway wood could be worth its weight in gold. Is it?
Driver designers are now competing with “speed”, but what do you need?
We hear a lot of chat about shaft flex (and even profile) but there’s something else, possibly even more important.
There are myths and misunderstanding we need to clear up.
There’s an excellent reason to come along with your driver and let us change your game.
Speed matters, but it’s easy to increase.
The difference in swing speed between regular Tour Professionals and most amateurs isn’t much, but the tee shot distance difference is greater than it should be.
Some traditionalists want to hang on to the past. Well, we like some of the improvements.
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