Get the ball flying
Every golf ball reacts uniquely

At the point of contact, across just one inch and 0.0005 of a second, a golf ball interprets face angle, clubhead speed and direction. What happens next is almost pre-determined. Except that not all golf balls react the same way.

It’s programmed to respond

Each model of golf ball will respond to this moment with its own pre-programmed launch angle, its own spin rate and sidespin rate, its own ball speed. Different models are programmed differently.

You're in charge

The setup of your equipment, the way you’re delivering club face to ball, determines what happens next. So does which golf ball you choose to play with.

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