RetailTribe Campaign Overview

The Need for Speed

The Outcome

Increasing golfers in swing coaching and/or the retail sales of drivers specifically.

The Overview

This campaign challenges your readers and followers to know their clubhead, ball speed, and distance potential. Highlighting that there are many ways you can increase ball speed and distance off the tee without needing extra strength.

The Offers to the Golfer

This campaign drives golfers to come to you for a “Speed Test.” What is their clubhead and ball speed and how is that translating into distance?

There is also a “Smash Factor Challenge” to measure the efficiency of impact.

How to set up the challenges

The Campaign Pack

The 4-week email conversation creates engagements for your 'speed' challenges.

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How to make the campaign work

Good

Be prepared with a “Speed Test” for your golfers who contact you. We would recommend that you try and also use this to showcase efficiency through the smash factor and, if possible, show the golfer how much distance they are losing because of inefficient contact and their launch conditions.


Better

Run a fun competition: “Smash Factor” challenge to find the golfer with the most efficient transfer of clubhead to ball speed. Running this also gives you the chance to create a “ball speed” table to find the top 10 in your golf community.


Best

Find a couple of “average” golfers you take through the speed test and create a story explaining their potential distance gain if they improved in ways you would recommend. You’re showing other members just how much distance potential there can be in their golf swings. So, don’t forget a call to action to contact you when you publish those stories in your email and social feed.

Run this campaign

Maximize your driver and golf ball sales by getting your golfers to contact you to sign up for your challenges. If you have any questions about running this campaign, please leave us a message below.