RetailTribe Campaign Overview

18 to Scratch

The Outcome

Content designed to inspire your regular golfers in the 18-9 handicap range to invest in a medium-term coaching programme.

The Overview

Using the research published by Golf Monthly using the Arcoss Data, this content identifies 4 areas of difference in shot-making performance between an 18-handicap and scratch golfer.

The Offers to the Golfer

Content mail/post 1: Contact you for a swing assessment or playing lesson
Content mail/post 2: Contact you for a pitching/chipping assessment
Content mail/post 3: Contact you for lag putting Drills or lesson
Content mail/post 4: Contact you to add yards to their tee shots

The Campaign Pack

There are 4 email articles, 1 web article that consolidates all 4 email messages, and 5 posts (or Pins).

View article
View article
View article
View article

Use the opportunity to create and publish a social post linking to this web article. It will create an exciting feed and allow more golfers to engage with you.

View web feature
View social post

How to make the campaign work

Good

Be prepared with pricing for the ‘Swing Assessment’, ‘Playing Lesson’, ‘Quick Short-Game Assessment' (just the pitch and chip shots), and ‘Tee-shot Assessment’. Make sure you respond to contacts.

Better

Be prepared with a medium-term subscription coaching programme. You want to exploit the message of ‘18 to Scratch’ to convert golfers into an improvement programme. Two you might have would be: ‘Break 80’ (for those starting from the 18 to 12 handicap
range) and ‘Break 75’ (for those with lower handicaps).

If you’d like a special mail to promote these or programmes like it, please contact us.

Best

There are great story opportunities with this campaign:

1. Try and create 3 or 4 social posts that highlight what was discovered with golfers who did come for any of the assessments. Each post is an opportunity to: a) hero a
customer; b) briefly show how your insight made an instant improvement; c) inspire other golfers to contact you.

2. You want to find golfers willing to take on the medium-term improvement challenge of getting as close as possible to scratch. For each of these golfers, publish a once-a-month update on where they are on their journey. Use your email newsletter and social space to publish these stories.

Run this campaign

Use this campaign to maximize your coaching revenue. Let us know when to add this campaign to your schedule, and we'll set it up for you.